EDITORIAL: Vogue, you scored big points by taking Miley off your cover but then you start losing them again by sexualizing this woman instead of promoting her strengths. You can present a woman as feminine without making her a sex object. If you’ve forgotten how to do that, maybe you need to go back to your roots and remember. This photo is definitely not it!
What I see is a CEO, a woman of power, made to lie in a pose as one who is confined by restraints would do. She’s upside down with arms above her head and her feet ‘appear’ bound with the thick straps at the ankle. This image demotes Marissa Mayer from a powerful woman to nothing more than a sex slave waiting to be taken. They emphasize the female sexuality with the dark red lipstick on both Marissa and the photo held in her hand. The ‘Scarlet Letter’, per se.
The number one lesson you should learn about these media pieces is that every single detail of that photo was planned, thought out and carefully implemented to create the resulting image. There was no mistake about who and what they were going to present in this photograph. Their minds have become so altered by the hyper-sexualized world their own industries have created, they think this is representative of real femininity today.
What they’ve portrayed below as supposed femininity is actually the submissive enslavement of a once powerful woman. Or maybe, this really is a true representation of the fact that though Marissa may be the head of a major Silicon Valley company, she’s really not in charge of anything in her life. She’s definitely a slave to the system!
Whatever their intention, this image is another sad example that what’s being pimped to our societies is not a healthy representation of anything good and every bit of it hurts the advancement of safety and respect for girls and women everywhere!!
PUBLISHED: 17:24 EST, 26 September 2013 | UPDATED: 07:22 EST, 27 September 2013
Marissa Mayer’s feature in Vogue’s September issue ruffled a few feathers in Silicon Valley—drawing criticism that Mayer only responded to earlier this week.
The spread, photographed my Mikael Jansson, pictures the Yahoo! CEO lying down on an outdoor chaise longue in a formfitting blue shift dress. Her gaze and come-hither pose offer more sass than what is perhaps expected of a Fortune 500 leader.
On Tuesday, Charlie Rose hosted Mayer in a discussion at IAB’s Advertising Week conference. While Mayer was there to discuss the future of Yahoo and Tumblr, Rose (true to form) couldn’t help but veer off topic and bring up the CEO’s Vogue moment, reports Mashable.
‘Will we see Larry Page on the cover of Vogue?’ he prompted.
‘It wasn’t the cover,’ Mayer clarified according to CNN, ‘It was a nice photo.’
Of her decision to wear the blue dress she said, ‘that she showed up to the Vogue shoot, where the staffers offered her a choice between a black dress or a blue one. As a rule she doesn’t wear black, she said, so she chose the blue Michael Kors,’ writes CNN
According to Mashable: ‘She went on to say that the photo was unplanned and “out of necessity.”‘
Vogue editor Anna Wintour apparently tasked Jansson with photographing Mayer in an unconventional light. Writes Mashable: ‘When Jansson suggested she lay upside down, she hesitated. He assured her it would “look good” and so she went for it.’
When the shoot was released in August, Time magazine said it made Mayer look like she was ‘posed like a mermaid stranded on a stick of gum.’
The publication also questioned ‘is it feminist for a powerful woman to pose for a fashion magazine?’ And, ‘Is it feminist for a CEO to care about how she looks?’
A commentor to CNN‘s Facebook page wrote of the shoot: ‘We fight so hard to be where we are and prove that it wasn’t our cute bodies, perky boobs or cute face that got us there.
‘Shame on you Marissa Mayer for playing into stereotypes,’ the commenter, Anna Nicole Moose, continued.
Fashion has long been a source of contention among elite industries. Rather than heeding the femininity of fashion when writing her much-discussed book, Lean In, Sheryl Sandberg chose to essentially forgo the topic in her debut title. But that move too, received criticism in an essay published byThe Financial Times.
Read more: http://www.dailymail.co.uk/femail/article-2434334/Marissa-Mayer-explains-come-hither-pose-THAT-Vogue-shoot-facing-criticism-wasnt-feminist.html#ixzz2g7ZY70R0
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